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Promotion · In practice

The Social Development Strategy in everyday life.

No one can do everything for a child, but every adult a child meets can contribute something. The Social Development Strategy describes what matters: children need opportunities to take part, the skills to make use of those opportunities, and recognition for their effort. This page shows what that looks like day to day and how a CTC community can build the strategy into its organisations.

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Understand

The recipe.

Children take on the values of the people they feel attached to, because a child does not want to put a relationship with someone who matters to them at risk. Attachment cannot be ordered, but it grows reliably when three things come together. For it to turn into shared standards, adults say what matters to them and live by it.

  1. OpportunitiesChances to take part and contribute
  2. SkillsThe ability to use the opportunity successfully
  3. RecognitionSpecific feedback for effort and progress
  4. BondingAttachment to the people who offer all this
  5. Clear standardsValues the group shares and lives by

For exampleEvery person is of equal worthTreat each other with respectHelp one anotherResolve conflicts without violenceHave a say and let other views countTake responsibilityWhat these values connect to

What real opportunities look like

The child has a real task that makes a difference to others, and a say in matters that affect them. The task fits the child's age and maturity.

Common mistake: Opportunities do not mean that children decide everything. Adults set the frame and listen within it.

What skill-building looks like

Before a child takes on a task, someone shows them how, breaks it into steps and practises with them. The child finds out that they can manage it.

Common mistake: A task without the skills to do it is not an opportunity but a trap. A child who fails because nobody showed them how will withdraw.

What good recognition looks like

The feedback names what the child did, comes soon afterwards and is about the effort, not only the result. A greeting, a notice on the wall or a line in the newsletter to parents can also be recognition.

Common mistake: A general “well done” for everyone reaches no one. Recognition works when the individual child notices that it is meant for them.

Fig. 1The recipe of the Social Development Strategy: three ingredients that together create bonding, out of which grows the readiness to take on clear, shared standards.

Why this chain works and how it was researched: The Social Development Model →

The recipe works both ways.

The three ingredients are not tied to good intentions. Anyone who wants to win a child over gives them a task, teaches them how to do it and recognises them for it. Sports clubs and schools do this, and so does a peer group in which smoking or vaping is part of belonging.

At the sports club

  1. Opportunities: The twelve-year-old is allowed to help at the younger children's training.
  2. Skills: The coach shows her how to explain an exercise.
  3. Recognition: In front of the team he says what she did well.

StandardsShe takes on the club's rules: play fair, be on time, look out for the little ones.

In the peer group

  1. Opportunities: After school the twelve-year-old is allowed to go behind the sports hall with the older ones.
  2. Skills: A friend shows her how to use a vape without coughing.
  3. Recognition: The others cheer because she joins in. Now she belongs.

StandardsShe takes on the group's rules: vaping is normal, and the adults do not need to know.

What matters, then, is who supplies the ingredients. The more adults in a community deliberately offer opportunities, skills and recognition, the more groups with healthy standards a child has to bond with.

Examples of shared values.

The nine values here are examples, not a complete list. Some of them are not up for negotiation: dignity, equality and protection from discrimination apply to every child under the UN Convention on the Rights of the Child, which every country in Europe has ratified, and they are among the values on which the European Union is founded (Article 2 of the Treaty on European Union and the Charter of Fundamental Rights). Which other values a community or an organisation puts at the centre is for it to decide. Schools and youth services already have the task of passing on values: the Convention sets out the aims of education in Article 29, and the Council of Europe's Reference Framework of Competences for Democratic Culture (RFCDC) describes the values, attitudes and skills on which education for democracy builds.

  • Every person is of equal worthUNCRC Art. 2Art. 2 TEU
  • No one is left outUNCRC Art. 2Art. 2 TEU
  • Treat each other with respectUNCRC Art. 29RFCDC: respect
  • Help one anotherUNCRC Art. 29RFCDC: civic-mindedness
  • Resolve conflicts without violenceUNCRC Art. 29RFCDC: conflict resolution
  • Have a say and let other views countUNCRC Art. 12UNCRC Art. 13
  • Agree on shared rules and keep themUNCRC Art. 29RFCDC: valuing democracy
  • Take responsibilityUNCRC Art. 29RFCDC: responsibility
  • Take care of nature and thingsUNCRC Art. 29

The references are points of connection, not quotations: no article literally asks children to “help one another”, but each describes the aim the value serves.

Where the strategy fits.

The sort services by the risk of the group they address. The Social Development Strategy sits underneath them: it is promotion for all children, whatever their level of risk.

The prevention triangle with three levels, resting on a base labelled promotionPromotion
Indicated prevention
For individuals already showing first signs of problems.
Selective prevention
For groups at increased risk.
Universal prevention
For a whole age group or school.
Promotion
Strengthens the well-being and development of all children in everyday life, without being tied to a risk. In public health this field is called health promotion. This is where the Social Development Strategy sits.
Fig. 2Levels of prevention by the risk of the group addressed, and beneath them promotion for all children.

The strategy is therefore not a programme that replaces a tested and effective programme from an evidence register. The programmes target a community's priority risk factors; the strategy makes sure that everyday life between the programmes strengthens bonds as well. The action plan contains both, side by side.

Apply

The ingredients in everyday life.

The strategy needs no new service. It starts with what happens anyway: at lunch, over homework, when reading aloud. Choose a situation and see where the three ingredients fit in.

Eating together

Early years and after-school care
  1. Opportunities

    The children take turns laying the table, serve themselves and once a week help decide what is on the menu.

  2. Skills

    A practitioner shows them how to carry a bowl safely and judge a portion, and practises it with the newcomers before they do it on their own.

  3. Recognition

    After the meal she says what she noticed: “You thought of everyone today, even Mila, who came late.”

Plan this situation yourself →

Homework club

After-school club, school, youth centre
  1. Opportunities

    Older children explain a task to younger ones that they can already do confidently themselves.

  2. Skills

    The club leader shows them how to explain without giving the answer away: ask a question, give a hint, wait.

  3. Recognition

    She notes who helped whom and mentions it when she talks to the parents.

Plan this situation yourself →

Neighbourhood clean-up day

Neighbourhood, community work
  1. Opportunities

    The children choose the spot that bothers them most and help plan who takes which stretch.

  2. Skills

    Beforehand they learn how to pick up and sort litter safely, and what to leave where it is.

  3. Recognition

    The housing association puts up a photo with a thank-you in the stairwell, naming the children who took part.

Plan this situation yourself →

The first library card

Public library
  1. Opportunities

    The child fills in the form and chooses the first book themselves.

  2. Skills

    The librarian shows how to search the catalogue, borrow a book and renew the loan.

  3. Recognition

    On the next visit she recognises the child and asks how the book was.

Plan this situation yourself →

Games at break time

Primary school
  1. Opportunities

    Playground helpers from the fourth year hand out the play equipment and lead a game for the younger children.

  2. Skills

    A teacher practises with them how to explain rules and how to settle a dispute before it grows.

  3. Recognition

    At the school assembly the head introduces the playground helpers and says what went well in their week.

Plan this situation yourself →

Reading aloud

Family, nursery, library
  1. Opportunities

    The child picks the book, turns the pages and tells how the story might go on.

  2. Skills

    The adults point to words and pictures, ask questions and let the child read single words.

  3. Recognition

    They praise the child not for sitting still but for the idea: “I would never have thought of that.”

Plan this situation yourself →

How much participation is it really?

Not everything that looks like participation is participation. Roger Hart's ladder of participation distinguishes eight levels. The bottom three involve children in name only; real participation begins at the fourth. Choose a level to see what it means and what the next level up would look like.

  1. Level 8: Child-initiated, shared decisions with adultsChildren take the initiative and deliberately bring adults inShared decisions

    Children and young people start a project and deliberately bring adults in to draw on their experience and influence. Decisions are made together.

    Example

    Young people want a football pitch in their neighbourhood, invite the local council and negotiate the location and the rules with it.

    Children do not always have to work at the top of the ladder. Hart himself stresses that choice is what counts: an activity should allow each child the highest level that suits them at that moment.

    Link to this level
  2. Level 7: Child-initiated and directedChildren have the idea and carry it out themselvesShared decisions

    Children and young people have the idea and carry it out themselves. Adults support them without setting the direction.

    Example

    A group sets up a toy swap; the youth worker provides the room and helps when asked.

    One step further

    At level 8 the group would deliberately bring in adults, for instance to make the swap known across the whole neighbourhood, and decide together with them.

    Link to this level
  3. Level 6: Adult-initiated, shared decisions with childrenThe idea comes from adults, decisions are made togetherShared decisions

    Adults bring in the idea; decisions are made together with the children and young people.

    Example

    The youth centre plans its summer programme in a group in which young people and staff have an equal say.

    One step further

    At level 7 the young people would propose programme items of their own and carry them out themselves, with staff in the background.

    Link to this level
  4. Level 5: Consulted and informedChildren are genuinely asked and learn what happens nextInvolvement

    The project belongs to the adults, but the children are genuinely asked for their views, understand the process and learn what becomes of their answers.

    Example

    The school asks every class how the playground should be redesigned, and afterwards explains which suggestions will be carried out and why others will not.

    One step further

    At level 6 pupils would sit on the planning group and help decide on the redesign.

    Link to this level
  5. Level 4: Assigned but informedAdults assign the role, children understand it and choose itInvolvement

    Adults assign the role. But the children know what it is about, who decided and why; they have a real task and take part voluntarily.

    Example

    Older children welcome the guests at the summer party and show them the way. They know why this matters and could have said no.

    One step further

    At level 5 the organisation would ask the children beforehand how the party should run, and afterwards show them which ideas were taken up.

    Link to this level
  6. Level 3: TokenismChildren seem to have a voice but no influenceNon-participation

    Children appear to have a say but have no influence on the topic or the outcome. They have often been chosen by adults and speak for no one but themselves.

    Example

    Two selected children sit on the panel at a prevention conference and read out a welcome that adults have written for them.

    One step further

    At level 5 the children would first collect views in their classes, present them on the panel and later hear what came of them.

    Link to this level
  7. Level 2: DecorationChildren decorate an event without helping to shape itNon-participation

    Children are there to add colour to an occasion: they sing, wear the T-shirts, stand in the photo. Nobody claims they helped to shape it, but nobody explains anything to them either.

    Example

    At the neighbourhood festival the children's group performs because it looks nice, and is then sent on its way.

    One step further

    At level 4 the group would have a real job at the festival, such as welcoming the guests, and would know why it is needed.

    Link to this level
  8. Level 1: ManipulationChildren are used without understanding what it is aboutNon-participation

    Children are used for adults' causes. They do not know what it is about and never learn what becomes of their contribution.

    Example

    The children paint posters for a fundraising campaign run by the organisation, without knowing what the money is for.

    One step further

    At level 4 the children would know what the campaign is for, who decided on it and why their posters are needed, and they would be free to say no.

    Link to this level
Fig. 3The eight levels of participation after Hart (1992), grouped as non-participation, involvement and shared decisions. The grouping into three bands is a reading aid of this page.

Plan an activity.

Take an activity you do with children regularly and go through it ingredient by ingredient. At the end you get the completed activity planner as a PDF.

Which activity is it about?

Start with an example as a prompt?

The example fills nothing in. It only appears as a grey prompt in the fields.

Stays in your browser; nothing is sent.

The weekly check.

Four questions, one minute. Asking them once a week soon shows which ingredient gets too little room in everyday practice.

Week 43

Stays in your browser.

  1. Did I involve the children?
  2. Did I show them how to do something so that they could succeed?
  3. Did the children get specific, personal recognition?
  4. Did I say and show what matters to us?

Clear rules are part of it.

Opportunities and recognition do not mean doing without rules. Children need adults who say what applies and stick to it. It works well to set a few concrete rules for each activity, mention them often and make sure they are kept.

What happens when a rule is broken is decided in advance and known to the child. That is the difference between a consequence and a punishment: the child can influence the outcome. And children need far more feedback than adults do, including when everything is going well.

Embed

Its place in the CTC process.

The Social Development Strategy can be built into a CTC process from the start. It begins with the community board itself and, through the action plan, reaches the organisations in the community.

  1. Phase 2 · Get organised

    First training for the community board

    All members learn the three ingredients and write a personal plan for one child they meet regularly.

  2. Phase 3 · Build a community profile

    Follow-up training and a work group

    The reviews its members' personal plans and collects ideas for starting the work in the community. A work group takes responsibility for this and adds existing services that promote children's development to the resource assessment.

  3. Phase 4 · Create an action plan

    Commitments in the action plan

    Early years settings, schools, clubs and other organisations commit in the action plan to using the strategy in their work. For each of them this starts the route in nine steps.

Fig. 4The Social Development Strategy in the five phases of Communities That Care.

Why training alone is not enough.

The strategy is quickly understood, and that is exactly why people underestimate what it takes to put it into practice. Implementation research shows that good training on its own changes little in behaviour. It works when five links hold together. If one is missing, the chain breaks.

All five links hold. This is how the strategy reaches everyday practice.

Checklist for managers: what is in place in your organisation?

Untick a box to see where the chain breaks.

Nine steps in an organisation.

Once an organisation has committed in the action plan, a trainer accompanies it through nine steps, from the first contact to the annual review. Experience shows that three of the steps decide whether it succeeds.

Step 1: Prepare the assignment

Goal
The organisation names a contact person, and a first meeting is scheduled.
Why
Without backing from management, the strategy does not reach everyday practice.

Step 2: Prepare the meeting

Goal
Put the materials together, find out about the organisation and establish whether it is an early years setting, a school or a club.
Why
Needs and conditions differ, and good preparation builds trust.

Step 3: Meet the contact person · decisive for success

Goal
Start a conversation and use the introduction plan to agree on roles and responsibilities.
Why
The contact person takes responsibility for implementation. Curiosity about their experience achieves more than a ready-made form.

Step 4: Follow up on the meeting

Goal
Send the updated introduction plan and the materials you promised.
Why
What was agreed is then in black and white.

Step 5: Plan the training

Goal
Prepare materials, equipment and group allocation, and rehearse the presentation.
Why
A carefully delivered session is one of the preconditions for successful implementation.

Step 6: Deliver the training · decisive for success

Goal
Staff understand the three ingredients, write a personal plan for one child and plan in groups how the organisation will use the strategy.
Why
This is where the next step comes from, the first link in the chain.

Step 7: Record observations

Goal
Note what went well and where it got difficult.
Why
The notes improve the training and feed into the trainers' meetings.

Step 8: Follow up · decisive for success

Goal
Check with the contact person whether the introduction plan is being followed, and offer support where needed.
Why
Successful implementation depends on asking about results. If the process stalls, this is the moment to steer back.

Step 9: The annual review

Goal
In the community board, the organisations bring together what has worked and where things are stuck.
Why
Good examples become visible, and that keeps motivation going beyond the first year.
  1. Step 1: Prepare the assignment

    Goal
    The organisation names a contact person, and a first meeting is scheduled.
    Why
    Without backing from management, the strategy does not reach everyday practice.
  2. Step 2: Prepare the meeting

    Goal
    Put the materials together, find out about the organisation and establish whether it is an early years setting, a school or a club.
    Why
    Needs and conditions differ, and good preparation builds trust.
  3. Step 3: Meet the contact person · decisive for success

    Goal
    Start a conversation and use the introduction plan to agree on roles and responsibilities.
    Why
    The contact person takes responsibility for implementation. Curiosity about their experience achieves more than a ready-made form.
    Template: Introduction plan →
  4. Step 4: Follow up on the meeting

    Goal
    Send the updated introduction plan and the materials you promised.
    Why
    What was agreed is then in black and white.
  5. Step 5: Plan the training

    Goal
    Prepare materials, equipment and group allocation, and rehearse the presentation.
    Why
    A carefully delivered session is one of the preconditions for successful implementation.
  6. Step 6: Deliver the training · decisive for success

    Goal
    Staff understand the three ingredients, write a personal plan for one child and plan in groups how the organisation will use the strategy.
    Why
    This is where the next step comes from, the first link in the chain.
  7. Step 7: Record observations

    Goal
    Note what went well and where it got difficult.
    Why
    The notes improve the training and feed into the trainers' meetings.
  8. Step 8: Follow up · decisive for success

    Goal
    Check with the contact person whether the introduction plan is being followed, and offer support where needed.
    Why
    Successful implementation depends on asking about results. If the process stalls, this is the moment to steer back.
  9. Step 9: The annual review

    Goal
    In the community board, the organisations bring together what has worked and where things are stuck.
    Why
    Good examples become visible, and that keeps motivation going beyond the first year.

The sessions are led by professionals who have attended a session themselves and completed trainer training. They run their first sessions together with an experienced trainer, then lead several sessions a year and take part in regular refresher meetings.

What the evidence shows.

The strategy rests on the Social Development Model, one of the most thoroughly tested theories in prevention research. In the Seattle Social Development Project, teachers, parents and primary school children were trained according to this model; at age 21 the participants were doing markedly better at school or work and in their mental health than the , while the differences in crime and substance use were smaller. The study was controlled but not randomised.

For Communities That Care as a whole, the in 24 communities in the United States found less problem behaviour in the CTC communities. These findings apply to the system the strategy belongs to, not to the strategy alone. How much it contributes on its own has not been studied separately. The experience from Malmö also rests on an uncontrolled evaluation.

Sources
  1. Social Development Model: Catalano, R.F., & Hawkins, J.D. (1996). The social development model: A theory of antisocial behavior. ojp.gov/ncjrs/virtual-library/abstracts/social-development-model-theory-antisocial-behavior
  2. Seattle Social Development Project: Hawkins, J. D., Kosterman, R., Catalano, R. F., Hill, K. G., & Abbott, R. D. (2005). Promoting positive adult functioning through social development intervention in childhood: Long-term effects from the Seattle Social Development Project. Archives of Pediatrics & Adolescent Medicine, 159(1), 25–31. doi.org/10.1001/archpedi.159.1.25 In the library
  3. Randomised trial of CTC: Hawkins, J.D., Oesterle, S., Brown, E.C., Arthur, M.W., Abbott, R.D., Fagan, A.A., & Catalano, R.F. (2009). Results of a type 2 translational research trial to prevent adolescent drug use and delinquency: A test of Communities That Care. Archives of Pediatrics & Adolescent Medicine, 163(9), 789. doi.org/10.1001/archpediatrics.2009.141 In the library
  4. The strategy in practice: Haggerty, K. P., & McCowan, K. J. (2018). Using the Social Development Strategy to Unleash the Power of Prevention. Journal of the Society for Social Work and Research, 9(4), 741–763. doi.org/10.1086/700274 In the library
  5. Ladder of participation: Hart, R. A. (1992). Children's participation: From tokenism to citizenship (Innocenti Essays No. 4). UNICEF International Child Development Centre. eric.ed.gov/?id=ED359090 In the library

The idea behind the strategy comes from the Social Development Model by Hawkins and Catalano. This page and the worksheets were newly developed by the FINDER Akademie, prompted by the training materials that Birgitta Månsson and Sara Heide wrote for CTC in Sweden. Both sit on the board of Prevention Sverige (opens in a new window), the Swedish institute for applied prevention science.

The worksheets.

Four templates for work in organisations, to print or as a PDF. The activity planner and the weekly log can also be filled in here on the page.

All worksheets
  • Activity planner

    For an activity you do with children regularly: how do you involve them, what do they need to be able to do, and how do you recognise their effort?

    Practitioners in early years, schools, clubs and youth work

    Can also be filled in online

  • Introduction plan for an organisation

    Records what the organisation wants to achieve, how the training will run and who follows up the work afterwards. The basis for steps 3 to 8.

    Trainers and contact persons in organisations

  • Weekly log

    Four questions for each week, ticked in a minute. After a few weeks it becomes clear which ingredient gets too little room in everyday practice.

    Everyone who works with children regularly

    Also available as an online weekly check

  • Pocket card

    Four cards per sheet, the recipe on the front, the weekly check on the back. Print double-sided and cut at the marks.

    For training sessions and staff badge holders

The complete training materials, including the trainer manual, presentations and posters, are given to participants in the training. Ask about training in your country

Frequently asked questions.

More questions about CTC are answered on the page with all questions.

Is the Social Development Strategy a prevention programme in its own right?

No. The strategy is a way of working with a simple pattern that adults build into what they already do: involve children, equip them with the skills they need and recognise their effort. It has no fixed manual, no set number of sessions and no target group of its own, which is also why evidence registers do not list it.

In the CTC process it complements the programmes a community selects for its priority . The programmes work on specific targets; the strategy makes sure that everyday life in early years settings, schools, clubs and neighbourhoods pulls in the same direction. The action plan contains both.

For which ages is the Social Development Strategy suitable?

For every age. The three ingredients apply to the four-year-old who helps to lay the table just as much as to the teenager who coaches younger children at a sports club. What changes with age is the form: how much say a child can handle, which skills they still need to learn and what kind of recognition they experience as genuine.

Training is therefore usually adapted separately for early years settings and for schools. The ladder of participation helps to judge which level of involvement suits an age group.

Who trains the organisations, and what do they need?

The sessions are led by professionals who have been trained themselves and have completed trainer training. They run their first sessions together with an experienced trainer, then train regularly and attend refresher meetings, so that the quality is the same across organisations.

Above all, an organisation needs a contact person with the backing of management. With this person the trainer uses the introduction plan to agree who takes part, how the work connects to existing routines and who follows it up. A session usually takes two and a half to three hours; the short version about 45 minutes.

How can a community tell whether the strategy is working?

In the short term, by looking at implementation: are organisations planning their activities with the three ingredients, are staff keeping the weekly log, do the organisations report in the annual review? The can answer these questions itself.

In the long term, the CTC shows it. Among other things it records whether young people experience opportunities for involvement, and recognition for it, in their families and at school. These are exactly the the strategy sets out to strengthen. Changes show up across several surveys, not after one year.

Next steps

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